JOOL Health was founded by Dr. Vic Strecher in 2014. Vic is an educator, researcher, entrepreneur, author, and prominent advocate for the vital intersection of purpose and health.


Professor and the Director of Innovation and Social Entrepreneurship at the University of Michigan School of Public Health, Vic founded the digital health coaching company Health Media in 1998. The company was acquired by Johnson & Johnson in 2008.


In 2011, Vic wrote the graphic novel, On Purpose - Lessons In Life and Health From The Frog, The Dung Beetle, and Julia. Vic's new book,

Life On Purpose - How Living For What Matters Most Changes Everything, is now available from HarperOne.

Vic Strecher, PhD MPH

About JOOL Health

JOOL Health is a new health and technology company operating at the forefront of health-related, purpose-driven organizational behavior change.


Headquartered in Ann Arbor, Michigan, JOOL Health is redefining what it means to be healthy and charting new directions for persistent, life-affirming healthy change. The JOOL app is the company's first product release.