Deep Dive Into Creativity

Welcome To JOOL’s Deep Dive Into Creativity

Are You Creative?

According to one study, 40% of the respondents didn’t feel they were living up to their full creative potential. Even more striking: 52% didn’t consider themselves to be “creative” at all. Period. And this, when creativity is seen by many as a highly valued and much in demand skill.


Notice we used the word “skill.” That’s because creativity isn’t something you’re either born with or not. It’s something you can learn. True, people can be more or less inclined towards creative thinking but it’s truly something we all do. All the time.

What's Creativity Got To Do With It?

with David Rossiter.

Creativity is the “C” in S.P.A.C.E.

Creativity’s part of JOOL because it’s one of the five lifestyle factors (sleep, presence, activity, creativity, eating) that help you build up stockpiles of energy and willpower – the stuff you need to aggressively pursue your purpose.


  • Creativity’s a natural energy booster. People just plain get excited when their creativity catches fire, and that excitement readily converts to both enhanced mental and physical energy and intensity.

  • Being in the creative flow is an elevated mental state that carries with it a sense of unfettered personal independence, competence, and self-value – all very, very helpful when cultivating willpower.

Creativity is good for your mental and physical health. One example: In a 1996 study of over 700 Americans, those reporting high levels of emotional expression were living over 3 years longer, while experiencing reduced rates of cancer and coronary heart disease than those ranking at the lower end of the scale.

Love your brain. Dig your mind.

One of the most powerful creative tools you have working for you is your associative mind. You know the one where we say freezing and you say cold. But that’s just the tip of the iceberg (pun intended). There are approximately 100 billion neurons in the human brain. That’s a lot of firepower. Stored inside is a deep and wide repository of everything you’ve ever experienced. Think of it as a vast ocean. The knowledge, memories, ideas, concepts, and feelings you access regularly float near the surface, readily available to your conscious mind. The rest lives on in deep storage till something triggers a recall. That’s where the associative mind comes in because it loves to make new connections, recognize patterns, combine, and reshape how things fit together. Once that supercomputer between your ears gets involved, the possibilities are pretty much endless.

CHALLENGE #1: Be sure to watch the Session 1 video.

And now: Bestselling author John Grisham lists as one of his Do’s and Don’ts for writers the following: Do write a page a day and do it at the same time in the same place. Time. Space. Ritual. Repeat. So, to get started, create your creative space, come up with a simple starting ritual, and then test drive the Pomodoro Technique. You can use any countdown timer on your watch or phone or use one of the many apps out there. Go for 5 25 minute intervals if you can make the time. Try it out on a creative problem you’re working on.


pencil and paper

Life On Purpose, Victor J. Strecher
Zig Zag, Keith Sawyer
Thinkertoys, Michael Michalko
Cracking Creativity, Michael Michalko
Ideaspotting, Sam Harrison
The Art of Looking Sideways, Alan Fletcher
Gamestorming, Dave Gray et al (

Cards and Apps
ThinkPak, Michael Michalko (card deck)
Creative Whack Pack, Roger von Oech (app, card deck)
Brainsparker (app)


© 2018 JOOL Health, Inc.