Deep Dive Into Creativity

S.C.A.M.P.E.R. - Creativity’s Juicer

Welcome Back To Session 3

Today, we’ll keep delving into the Discovery phase of creativity -- how to generate a slew of ideas and then turn those gems into even more possible solutions for your creative challenge.


Ever use a juicer? It’s messy and fun. And, if you get creative with what you’re throwing in, unexpectedly delightful results abound. Balsamic vinegar in a strawberry smoothie? Where’d that come from? Experimentation, trial and error, give and take, happy accidents -- these are some of the catapults of the Discovery phase of the creative process. S.C.A.M.P.E.R. -- Substitute, Combine, Adjust, Modify, Put (to other uses), Eliminate, and Rearrange -- has been around for a while. Alex Osborne first assembled the concepts in 1953 and Bob Elerle came up with the memorable acronym 18 years later. In the view of many, S.C.A.M.P.E.R. is a tried and true toolbox of nine broad approaches to expanding out from any early thought or idea. Listen to today’s audiocast to learn more about it.

Audiocast: S.C.A.M.P.E.R. - Creativity's Juicer

With David Rossiter

Creativity In JOOL

When you started this Deep Dive Into Creativity, you may have noticed you’re receiving more Daily JOOL tips focused on creativity. Just makes sense. Of course, you can also drill down into the Daily JOOL section of the Navigator and Request a Tip anytime you like. While you’re there, consider asking for a tip for one of the supporting behaviors and outcomes within JOOL, in particular, energy, willpower, activity, presence, and sleep – they all reinforce your ability to excel creatively.

Wondering where to go first? Creativity absolutely requires energy. The brain accounts for roughly 2% of your body weight, but uses upwards of 20% of your available glucose and oxygen. That’s amazing. Steady levels of glucose play a big role in maintaining productive energy levels so smart, healthy snacking throughout the day can really help when it comes to powering through your creative tasks. (For more, take JOOL’s Deep Dive Into Eating course).

Creativity In JOOL

JOOL’s Timeline

Want to explore your charting trends over time? On the Navigator, click on Timeline, choose creativity on the spinner, and then click the 3 Month tab (swipe left/right to view more of your data). Bars in blue show when you met or exceeded your current target for that day. One way to track your progress and add a little extra motivation to the mix is to try, beginning today, to make a solid wall of blue going forwards.


pencil and paper

Life On Purpose, Victor J. Strecher
Zig Zag, Keith Sawyer
Thinkertoys, Michael Michalko
Cracking Creativity, Michael Michalko
Ideaspotting, Sam Harrison
The Art of Looking Sideways, Alan Fletcher
Gamestorming, Dave Gray et al (

The Accidental Creative, Todd Henry

Cards and Apps
ThinkPak, Michael Michalko (card deck)
Creative Whack Pack, Roger von Oech (app, card deck)
Brainsparker (app)

BeFocused ((iOS app)

Forest (iOS/Android app)

© 2018 JOOL Health, Inc.